Seven Deadly Sins
The advertisement above was released in 2016 as Gucci's most recent campaign (at the time) for their famous "Guilty" fragrance line. The photograph is a still-image shot of a short video which airs the full advertisement. The video was aired on television as well as shared on various social medias, including as YouTube and Facebook. The advertisement pictured above, however, was published in gossip magazines such as People Magazine and US Weekly. The intended audience of the advertisement is likely wealthy individuals, as Gucci is a brand that sells exclusively expensive products. The author's use of social media and gossip magazines for advertisement likely reaches a younger audience, as teenagers and young adults are frequently the largest population holding social media accounts. However, Facebook is used by a massive adult population, so the airing of the ad would be seen by the older and likely wealthier individuals belonging to that social media platform. This